Blog

Notes on the South African property market, the tools agents run, and what the rest of the world is building.

The software agencies actually run, what it costs and what it does once it is paid for.

Tools
Property24 vs Private Property vs MyProperty: where your listing money actually goes
Property24 vs Private Property vs MyProperty: how each portal charges SA agencies in 2026, and why one hasn't shown a rate card since March 2020.
22 August 20264 min read
Tools
Every tool a South African estate agency pays for in 2026 (and what it costs)
What software SA estate agencies pay for in 2026: Property24, PropCtrl, Lightstone, WinDeed, TPN and more, with every price dated to its source.
22 August 20266 min read
Tools
What is a CMA and what does one cost in South Africa in 2026?
What a comparative market analysis is, where its data comes from, and what Lightstone, WinDeed and CMAInfo charge South African agents for a CMA in 2026.
22 August 20264 min read