Blog
Notes on the South African property market, the tools agents run, and what the rest of the world is building.
A London startup called Find Properly once shared our name. Its 2014 sale opens a sourced history of UK property portals: Rightmove, Zoopla and OnTheMarket.
6 min readSouth Africa's property regulator admits in its own planning documents that it has no full database of practitioners. Why nobody has a real count.
4 min readProperty24 vs Private Property vs MyProperty: how each portal charges SA agencies in 2026, and why one hasn't shown a rate card since March 2020.
4 min readWhat software SA estate agencies pay for in 2026: Property24, PropCtrl, Lightstone, WinDeed, TPN and more, with every price dated to its source.
6 min readWhat a comparative market analysis is, where its data comes from, and what Lightstone, WinDeed and CMAInfo charge South African agents for a CMA in 2026.
4 min readThe Zillow Zestimate explained: where the estimate is accurate, where it is not, and how the $881 million Zillow Offers bet collapsed. Notes for SA agents.
6 min readIn 2023 the Competition Commission found property portal price gaps over 300% with no cost basis. Here's what its inquiry changed for SA agencies.
4 min readProperty24's top tier rose 374% between 2014 and 2020. The full 2026 rate card runs R656 to R84,256 a month. Here's what agencies pay, tier by tier.
4 min readPPRA register arithmetic puts the average SA estate agency at about 3 qualified agents. Most industry advice is written for the giants. Here's the maths.
3 min readSouth Africa has 6,202 registered estate agency firms on the PPRA's books. The full provincial table, and why 83% sit in Gauteng, the Western Cape and KZN.
4 min read