Every tool a South African estate agency pays for in 2026 (and what it costs)

Count the vendors before you count the commission. A small independent agency in South Africa typically pays four or five of them before a lead turns into a signed mandate: a portal subscription, a CRM or listing-syndication tool, at least one data or valuation report, and a tenant-vetting service if it manages rentals. Every rate card we could verify prices the office or the agency profile, not the individual agent. Most line items land between R650 and R950 a month per vendor, and the vendors stack three or four deep. Here's the whole bill, job by job, with every price dated to the rate card or page it came from.

The stack, by job

Portals: what being seen costs

Property24 publishes the fullest rate card in SA proptech. Its Sale Listing Subscription is a monthly fee per office, priced on lead volume against the median listing price in the agency's area, and it runs from R656 to R84 256 a month on the rate card published for 2026 (accessed 19 August 2026). The regulator-mandated Small Independent Business Package is a flat R656 a month. The Small Independent Rental Package is R247. On top of listings, Property24 sells an agency website at R999 a month and a CRM and listing tool called PropCtrl at R672 a month, both flat fees, same source.

Private Property publishes no current rate card. The only figure on record anywhere is a secondhand characterisation of rates "starting at R2,095 a month", and it dates from March 2020. Six years old, medium confidence even at the time, and nothing newer has surfaced since the Competition Commission's market inquiry into both portals. Treat R2 095 as history, not a quote.

MyProperty is now run by Entegral, the company behind the Base CRM and Sync syndication tools further down this page. Its own site confirms the rebrand to MyProperty Africa (accessed 22 August 2026). Agencies get listings onto it through a feed, usually PropCtrl, Entegral's Base CRM or a Sync API integration, and agents get a free profile site. What an agency pays to appear there, if anything, isn't published.

The desk: CRM, listings and syndication

Prop Data keeps it flat. Agency Launch is R908.50 a month incl VAT for a single office with unlimited agents, Agency Grow is R2 961.25 a month for unlimited offices, and the Group tier is R4 617.79 a month for multi-group accounts (live pricing page, accessed 19 August 2026).

Entegral's Base CRM is R949 a month per agency, for up to 50 users. Sync, its syndication tool, adds R219 a month per 50 active listings, plus a once-off R529 for every portal you switch on. Branded websites run R429, R949 or R2 339 a month by tier, and property reports are R15 each, pay as you go (Entegral pricing page, dateModified February 2026, accessed 19 August 2026).

PropCon, at propcon.co.za, is not PropCtrl. The names are close enough to trip anyone, but this is a separate company with a separate product, and it happens to be the one product in this whole survey that bills per seat. The standard one-agent plan is R200 a month per agent excl VAT, dropping to R170 for 3 to 49 profiles, R145 for 50 or more and R100 for 100 or more, all excl VAT per profile. An admin or PA profile with restricted access is R50 a month incl VAT. A branded website add-on is R320 a month incl VAT, plus a once-off setup fee of R2 800 to R4 500 (PropCon pricing page, accessed 22 August 2026).

Flow automates social-media ad spend for agencies. It pivoted away from consumer rentals, raised $4.5m in January 2023, and appears to still be operating. No South African pricing is published anywhere we could find.

Data and valuation reports

Lightstone sells once-off residential reports: Property, Town, Suburb, Estate and Sectional Schemes reports at R138 plus VAT each, Transfers and Owners in Complex reports at R170 plus VAT, and Property Risk reports at R255 plus VAT. A consumer buyer or seller valuation report is R201.25 incl VAT (Lightstone's online property reports page, accessed 16 August 2026). The subscription Property Toolkit for professionals, along with the bulk data and API products, is priced only after a sales conversation.

WinDeed, now Lexis WinDeed under LexisNexis, publishes a full per-search price list, effective 25 March 2026. A Deeds Office search costs R25.67 incl VAT for agencies doing 1 to 500 a month, tiering down to R21.65 at 2,500 or more. The WinDeed Property Report is R18.47, though the pricing and product pages disagree on whether that's incl or excl VAT. A Deeds Office Transfer line item is R18.71, and an automated valuation runs R177.54 in full or R132.63 in short form.

CMAInfo, a CMA and valuation tool built for agents, publishes R680 a month per office excl VAT plus R85 a month per additional user, with per-hit fees on top, such as a R29.50 deeds query. How it and Lightstone compare for building an actual comparative market analysis gets its own piece on this blog.

Rentals: vetting tenants, collecting rent

TPN, the rental-market credit bureau, now trades as MRI TPN after rebranding under MRI Software. Its main product, RentCheck, pulls data from three credit bureaus and up to five years of rental payment history, but its own site quotes no price and routes enquiries to a sales form (accessed 22 August 2026). A third-party reseller estimate puts a basic check at R50 to R80 per applicant and a full screening bundle at R200 to R350. That estimate comes from a reseller blog, not from TPN, and it varies by reseller and volume. Read it as indicative, not as a rate card.

PayProp, the rental-payment automation platform, is also quote-only in South Africa. The only published figures are UK ones: a fixed monthly licence around £49, plus a service fee under 1% of rent processed. Both are aggregator-reported, and low confidence as a guide to what you'd pay here.

The pattern underneath all of it

Line up every price above and one thing holds across portals, CRMs and data vendors: nearly everyone bills the office or the agency profile. PropCon bills the seat, and it stands out precisely because nobody else does. So a small independent budgets by counting subscriptions, not heads. A portal line at R650 to R950, a CRM or syndication line in a similar range, a data or CMA line on top, and a rentals line if the agency lets property. Stack three of those and the software bill hits R2 000 to R3 000 a month before a rand of commission has cleared.

Where findproperly fits

We don't compete with any vendor above. findproperly takes the deeds records sitting underneath every valuation and every comparable sale, the same records every vendor in this piece draws on, and turns them into a private price map your firm can search directly. You stop renting a fresh report for comparables you already hold.